End-to-End Marketing for a Residential Project
The challenge
The client had a residential project in a saturated market with 15+ competing developments. They had tried running ads independently but results were inconsistent — some weeks produced enquiries, most did not. Creative was repetitive, the landing page was the generic website, social media was neglected and there was no follow-up system. The sales team complained about lead quality. The developer needed a unified marketing system, not fragmented efforts.
The strategy
We took a holistic approach — every element of the marketing stack was rebuilt as one connected system. Brand identity was refined for consistency. A dedicated landing page was built for the project. Meta and Google campaigns were structured with proper audience layering. Creative was produced in rotation to prevent fatigue. Social media was relaunched with a content calendar. WhatsApp automation handled instant follow-up.
The strategy was guided by one principle: every rupee spent should be traceable to an enquiry. No channel was exempt from measurement.
Execution
Brand refinement: Updated the visual identity for consistency across all touchpoints — website, ads, social and brochures.
Landing page: Built a focused, mobile-first landing page with clear offer, simple form, trust signals and WhatsApp option. Load time under 2 seconds.
Meta Ads: Built prospecting, retargeting and lookalike campaigns. Created 8 creative variations testing different messaging angles. Refreshed creative every 3 weeks.
Google Ads: Restructured campaigns around buyer-intent keywords. Added negative keyword lists. Aligned landing page to ad messaging.
Creative: Produced a library of ad creatives — carousels, statics, video frames — all following the updated brand identity.
Video: Created 6 reels — project tours, location explainers, buyer Q&A — published organically and repurposed as paid video ads.
Social media: Launched a 3-post-per-week content calendar with brand templates. Focused on project highlights, location education and buyer tips.
WhatsApp automation: Instant welcome message, project brochure, follow-up reminders at 24h and 72h. Sales team notified for hot leads.
Reporting: Unified weekly report covering all channels — spend, leads, cost-per-lead and next-week actions.
Results
The unified system produced 480+ qualified enquiries over 90 days. Average cost per enquiry was ₹165 across all channels. The landing page converted at 4.3% — more than 3x the previous website page. WhatsApp automation ensured 82% of leads received a response within 5 minutes. Social media produced 25-30 inbound DMs per month. The sales team reported significantly higher lead quality because the system pre-educated buyers before they enquired.
Results shown reflect verified, agreed-upon figures.
Client feedback
This is the first time all our marketing worked together instead of in silos. Before, we were running ads here, posting there, and nothing connected. Now every piece supports the next, and we can see exactly what produces results.