Performance Campaign
The challenge
The client was launching a new residential project in a competitive NCR micro-market with over 12 competing developments. They had no existing digital presence, a limited marketing budget and needed to generate qualified site-visit enquiries within 60 days of launch. Walk-ins alone were not producing enough sales conversations. The sales team was idle between referral-driven leads, and the developer needed a predictable, scalable enquiry system.
The strategy
We designed a three-channel performance system built around one goal: qualified site-visit enquiries. Meta Ads handled awareness and lead generation through prospecting and retargeting campaigns. Google Ads captured high-intent buyers actively searching for property in the area. A dedicated landing page — designed specifically for this project — converted traffic from both channels. WhatsApp automation ensured every enquiry received an instant response, preventing leads from going cold.
Budget was allocated based on channel performance, not split evenly. Creative was planned around the buyer profile: young professional families looking for 2BHK and 3BHK configurations in a specific price range. The messaging focused on location advantages, payment flexibility and project status.
Execution
Week 1-2: Built the landing page with a clear offer, simple form and trust signals. Set up Meta and Google campaigns with proper conversion tracking. Created 6 ad creative variations testing different messaging angles.
Week 3-4: Launched prospecting campaigns on Meta targeting the local catchment (28+, property interest, 15km radius). Google search campaigns targeted buyer-intent keywords. WhatsApp automation flow activated — instant welcome message, project brochure and follow-up reminders at 24h and 72h.
Week 5-8: Optimised based on data. Scaled the winning Meta creative (location-focused carousel with pricing). Paused underperforming Google keywords and reallocated budget. Introduced retargeting campaigns for website visitors who did not convert on the first visit. Added a "Schedule Site Visit" CTA to the landing page.
Ongoing: Weekly performance reviews with the client. Monthly budget reallocation based on cost-per-lead by channel. Creative refresh every 3 weeks to prevent fatigue.
Results
Within 60 days, the campaign generated 340+ qualified enquiries across Meta and Google. Cost per enquiry averaged ₹180 — significantly below the client's previous offline marketing cost per lead. WhatsApp automation ensured 78% of leads received a response within 5 minutes. The sales team converted 12% of enquiries into site visits. The system continues to run with budget reallocated monthly based on channel performance.
Results shown reflect verified, agreed-upon figures.
Client feedback
The digital system changed how we sell. Before, we were waiting for walk-ins. Now we have a steady stream of qualified buyers coming to us. The speed of the WhatsApp follow-up alone made a huge difference.