SEO & Visibility
The challenge
The client — a real-estate consultancy operating in Noida and Greater Noida — had no visibility in local search results. When buyers searched for property consultants in their area, only competitors appeared. Their website was basic, poorly optimised and not mobile-friendly. Organic traffic was negligible, and the business depended entirely on referrals and walk-ins. The owner wanted to reduce dependency on paid channels and build a sustainable source of inbound enquiries.
The strategy
We built a local SEO strategy focused on three pillars: on-page optimisation for buyer-intent keywords, location-specific content pages and technical health improvements. The goal was to rank for the searches real buyers actually make — "property consultant in Noida", "2BHK in Greater Noida", "real estate agent Sector 150" — and drive organic enquiries without ongoing ad spend.
We also recommended a website rebuild — not a cosmetic redesign, but a technical overhaul focused on speed, mobile experience and clear enquiry pathways. The two efforts worked together: SEO drove traffic, the website converted it.
Execution
On-page SEO: Audited every page and optimised title tags, meta descriptions, heading structure and internal linking. Fixed duplicate content issues and implemented schema markup (LocalBusiness, RealEstateAgent).
Content creation: Built 8 location-specific landing pages — one for each key micro-market the client serves. Each page targeted local buyer keywords, included project highlights and had a clear enquiry form. Created 4 buyer education blog posts targeting informational queries.
Technical SEO: Improved site speed from 7 seconds to 2.1 seconds through image compression, code minification and server-side caching. Fixed mobile usability issues flagged in Google Search Console. Implemented proper URL structure and XML sitemap.
Website rebuild: Redesigned the site mobile-first with a clean layout, fast load times and prominent enquiry pathways. Every project page followed a consistent structure with location details, pricing and contact options.
Results
Organic traffic increased by 280% over 4 months. The client began ranking on page 1 for 12 local search terms — including "property consultant Noida" and "real estate Greater Noida". Organic enquiries grew from 2-3 per month to 18-22 per month. The website bounce rate dropped from 72% to 38%. Most importantly, the enquiries from SEO were higher quality — buyers who had already researched and were ready to engage.
Results shown reflect verified, agreed-upon figures.
Client feedback
For the first time, people are finding us through Google instead of us chasing them. The enquiries are better quality because these buyers already know what they want.