Keyword Strategy
A researched list of buyer-intent keywords with negative keyword exclusions.
PERFORMANCE
Google Ads
Search and display campaigns that capture ready-to-inquire property searches.
Overview
What this service involves
Google Ads captures buyers at the moment they are actively searching for property. When someone types "2BHK in Noida under 50 lakh" or "plots near expressway", they are showing clear intent. Google Ads puts your project in front of them at that exact moment.
We manage search campaigns, display remarketing and performance max campaigns specifically for real estate. Every campaign is structured around buyer-intent keywords — not broad, expensive terms that burn budget. We focus on the searches that produce enquiries, not just clicks.
Keyword strategy is the foundation. We research the specific queries your buyers make — location-based, configuration-based, price-based and project-specific — and build campaigns around them. Negative keywords prevent wasted spend on irrelevant searches.
Landing page alignment matters as much as the ad. We ensure the page the buyer lands on matches the ad message, loads fast, shows the offer clearly and makes the enquiry form obvious. A mismatch between ad and page is the biggest leak in most Google Ads accounts.
We handle everything: account structure, keyword research, ad copy, landing page coordination, bid management and conversion tracking. Every enquiry is tracked back to the keyword and ad that produced it, so you know exactly where your budget is working.
The problem
Why most campaigns fall short
Google Ads for real estate often burns budget on broad keywords like "property" or "real estate" that attract researchers, not buyers. Without negative keywords, irrelevant clicks eat the budget. Without landing page alignment, even targeted traffic fails to convert. And without proper conversion tracking, you cannot tell which keywords actually produce enquiries.
How we solve it
A structured, measurable approach
We build intent-focused Google Ads campaigns: keyword research centred on buyer searches, ad copy that matches the offer, landing pages aligned to the ad, negative keyword lists to block waste, and conversion tracking that attributes every enquiry to the keyword that produced it.
Process
How we deliver
Keyword Research
Identify the exact searches your buyers make — location, configuration, price, project-specific. Build keyword groups with negative keyword lists.
Campaign Structure
Organise campaigns by intent level — high-intent search, local campaigns, remarketing display.
Ad Copy & Extensions
Write ads that communicate your offer clearly. Add call, location and sitelink extensions for maximum visibility.
Landing Page Alignment
Ensure the landing page matches the ad message, loads fast and makes the form obvious.
Optimise & Report
Manage bids, pause low performers, scale winners. Weekly reporting on spend, leads and cost-per-lead.
Deliverables
What you receive
Campaign Setup
Structured campaigns across search, local and remarketing with proper tracking.
Ad Copy
Clear, offer-led ad copy with extensions for maximum click-through.
Conversion Tracking
Full attribution from keyword to enquiry so you know what works.
Weekly Reports
Transparent spend, leads, cost-per-lead and keyword performance.
FAQs
Common questions
Google captures active searchers — people already looking for property in your area. Meta captures attention from people who may not be actively searching yet. Both have a role; Google tends to produce higher-intent leads.
It varies by market and competition. We set realistic benchmarks based on your area and adjust strategy to bring cost down over time.
Yes — we coordinate landing page design and messaging to match the ad, because alignment between ad and page is critical for conversion.
Yes — we build campaigns around specific sectors, localities and project names to reach buyers in your exact catchment.