Campaign Architecture
A structured campaign system across prospecting, retargeting and lookalike audiences.
PERFORMANCE
Meta Ads
Facebook and Instagram lead funnels built for property projects and buyer audiences.
Overview
What this service involves
Meta Ads — Facebook and Instagram — remain the most effective paid channel for real-estate lead generation in India. With precise location, demographic and interest-based targeting, we put your project in front of buyers who are actively exploring property options in your catchment area.
We do not run generic campaigns. Every Meta Ads engagement starts with understanding your project, your buyer profile and your competitive positioning. From there we build a campaign architecture — prospecting, retargeting and lookalike audiences — designed to generate qualified enquiries at a predictable cost.
Creative is the single biggest lever in Meta performance. We produce scroll-stopping ad formats — carousels, video reels, lead forms and instant experiences — that communicate your offer clearly and compel action. Each creative is designed around one message, one audience and one outcome.
We manage the full lifecycle: audience research, creative production, campaign setup, daily optimisation, A/B testing and transparent reporting. Every week you know exactly what was spent, how many enquiries came in and what each one cost. No vanity metrics — only leads that matter.
Whether you are launching a new project, selling remaining inventory or building brand awareness in a micro-market, Meta Ads give you the speed and control to move quickly and measure everything.
The problem
Why most campaigns fall short
Most real-estate Meta Ads campaigns fail because they use broad targeting, weak creative and no retargeting strategy. Budget gets spread across too many ad sets, creative fatigue sets in within days, and cost-per-lead keeps climbing. Without a structured campaign architecture, even a decent budget produces inconsistent, low-quality leads that waste the sales team's time.
How we solve it
A structured, measurable approach
We build a disciplined Meta Ads system: precise audience layering (prospecting + retargeting + lookalike), scroll-stopping creative built for your specific buyer profile, daily bid and budget optimisation, and weekly transparent reporting. Every campaign is designed around a single goal — qualified enquiries — and every creative is tested, measured and improved.
Process
How we deliver
Audience Research
Define your buyer profile by location, age, income, interests and property intent. Build prospecting, retargeting and lookalike audiences.
Creative Strategy
Design ad concepts that communicate your offer clearly — carousel, reel, static or lead form — each tested against a control.
Campaign Build
Set up campaign structure, budget allocation, bidding strategy and tracking pixels. Ensure every enquiry is attributed correctly.
Launch & Optimise
Go live, monitor daily, adjust bids and budgets, pause underperformers and scale winners.
Reporting
Weekly transparent report: spend, leads, cost-per-lead, audience performance and next-week actions.
Deliverables
What you receive
Ad Creative Set
Scroll-stopping carousels, reels, statics and lead forms designed for your project.
Weekly Reports
Clear, honest reporting on spend, leads, cost-per-lead and performance trends.
Audience Audiences
Precise targeting layers built around your buyer profile and location.
FAQs
Common questions
Most campaigns produce their first leads within 48-72 hours of launch. Quality improves as the learning phase completes over the first 7-10 days.
Budget depends on your market and goals. We recommend a realistic testing budget to gather data before scaling. We will advise a starting point based on your competitive landscape.
We monitor frequency and engagement metrics closely. When fatigue appears, new creative variations are prepared and tested before performance drops.
Yes — we audit existing accounts, identify waste and restructuring opportunities, then take over management where it makes sense.