End-to-End Performance Campaign for a New Launch

The Challenge

The client was launching a new residential project in a competitive micro-market with 12+ competing developments. They had no existing digital presence, a limited budget and needed to generate qualified site-visit enquiries within 60 days of launch. Walk-ins alone were not enough — they needed a digital system that produced leads consistently.

Our Approach

We built a three-channel performance system: Meta Ads for awareness and lead generation, Google Ads for high-intent search capture, and a WhatsApp automation flow for instant follow-up. The landing page was designed specifically for this project with a clear offer, simple form and trust signals.

Execution

Meta Ads: We built prospecting campaigns targeting buyers in the local catchment (28+, property interest, specific location radius) and retargeting campaigns for website visitors. Creative variations tested price-led, location-led and lifestyle-led messaging. The winning creative — a location-focused carousel with pricing — produced the lowest cost-per-lead.

Google Ads: Search campaigns targeted buyer-intent keywords — "2BHK in [location]", "new project near [landmark]", "[location] property price". Negative keyword lists blocked irrelevant searches. The landing page matched the ad messaging for maximum conversion.

WhatsApp Automation: Every enquiry received an instant WhatsApp welcome message with project details and a brochure link. Follow-up reminders were scheduled at 24 hours and 72 hours. The sales team was notified immediately for hot leads.

Results

Within 60 days, the campaign generated 340+ qualified enquiries across Meta and Google. Cost per enquiry averaged ₹180 — significantly below the client's previous offline marketing cost per lead. WhatsApp automation ensured no enquiry went cold — 78% of leads received a response within 5 minutes. The system continues to run, with budget reallocated monthly based on channel performance.